Placement of advertisement irks subscriber

By Letter to the Editor on December 14, 2017.

As a long-time News subscriber, I was somewhat choked to find a half-front-page ad from a local auto dealer in a recent issue, below which was the story about aid for the Hilda wildfire victims.

To add insult to injury, the paper is folded so as to have the advertisement prominent. If the newspaper was laying folded on a table or counter, it could easily be regarded as just another flyer to be ignored. Surely there are a massive amount of news features locally, Canadian and worldwide that could have been used for the front page.

I do not pay for my subscription to have a business use the front page of my local newspaper. A car dealer advertisement is not news.

Should I choose to renew, I will continue to monitor the paper to see if this is repeated. I would assume there is a reason for the business/classified section, where this ad properly belongs.

Len Jalbert

Medicine Hat

7
-6