Common Sense Health: Gold medals are not the goal in health

By DIANA GIFFORD-JONES on February 13, 2026.

The Olympics showcase people pushing to their limits. Athletes soar, leap, slide and score. Watching from the couch, feet up, drink in hand, we marvel at these feats.

In the natural world, certain animals push their limits too.

Some migratory birds can fly for days – sometimes weeks – without landing. The bar-tailed godwit, for example, travels more than 11,000 kilometres nonstop across the Pacific Ocean, fuelled only by stored fat and instinct. No cheering crowds. No gold medals. Just a destination and the will to reach it.

Such accomplishments are for the gifted. But what are the rest of us capable of doing?

I attended an event last week designed to inspire university leaders to be more innovative. There, one of the speakers talked about the, “magic 10 per cent”. Wholesale change is rarely successful, but changing 10 per cent of something is a good strategy for getting results over time.

Many people fail to learn this lesson, even as history repeatedly teaches it. Lasting accomplishments, especially those related to health, tend to come not from heroic bursts of effort, but from setting a clear, achievable goal and working at it in increments.

It used to be true in sport too. Take the first marathon runners in the late 19th century. They were not elite athletes by modern standards. Many were ordinary people with day jobs, inspired by the idea of testing their endurance over a long distance. Training methods were basic, nutrition was poorly understood and injuries were common. Some failed spectacularly. Others quit. A few persevered. What separated them was not brilliance, but persistence.

Change has come the same way in most medical advances, even when heroes should have won gold medals. When Edward Jenner proposed vaccination in the 1790s, he was ridiculed. When Ignaz Semmelweis insisted that hand washing could prevent deadly infections, his colleagues rejected him. Ultimately, it was the long accumulation of evidence that drove progress.

When it comes to our own health, we err in strategies that are entirely self-driven – overhauling our diet overnight, acquiring a treadmill, cutting out alcohol and so on. But all-or-nothing thinking is an obstacle to better health.

The body responds best to steady and enduring signals, not sudden shocks. Lowering blood pressure by ten points, improving balance by daily practice, and enjoying one drink slowly instead of several in succession. These are not Olympic feats. But when adopted bit by bit and maintained, the benefits are cumulative.

There is a famous line often attributed to Goethe, “Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it.” The key word is begin. Not finish. Not perfect. Just begin.

Most people who successfully improve their health do so with help. A walking partner. A spouse who changes grocery habits. A health advocate who listens.

Failures along the way are not signs to stop. They are part of the process. Athletes fall. Birds are blown off course. History’s innovators were dismissed before being vindicated. The goal matters, but the best achievements to celebrate are day-by-day good choices.

We may never leap like Olympians or cross oceans on wings, but we can set goals that stretch us just enough to matter. Better sleep. Stronger muscles. More energy. Fewer pills. These are reasonable feats and they are within reach.

Extraordinary health does not arrive suddenly. It is built methodically, one decision at a time, by ordinary people who decide that the effort is worth it.

Send me your examples of success with taking small, incremental steps to better health and I’ll post them at the end of the column atwww.docgiff.com for your reference and inspiration.

This column offers opinions on health and wellness, not personal medical advice. Visit http://www.docgiff.com to learn more. For comments, diana@docgiff.com. Follow on Instagram @diana_gifford_jones

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