‘Bad Boys: Ride or Die’ boosts Will Smith’s comeback and the box office with $56 million opening

By Jake Coyle, The Associated Press on June 9, 2024.

NEW YORK (AP) – “Bad Boys: Ride or Die,” the fourth installment in the Will Smith-Martin Lawrence action comedy series, opened with an estimated $56 million in theaters over the weekend, handing Hollywood a much-needed summer hit and Smith his biggest success since he slapped Chris Rock at the Academy Awards.

Expectations were all over the map for “Ride or Die” given the dismal moviegoing market thus far this summer and Smith’s less certain box-office clout. In the end, though, the Sony Pictures release came in very close to, or slightly above, its tracking forecast.

“Ride or Die,” produced by Jerry Bruckheimer and directed by Adil El Arbi and Bilall Fallah, is Smith’s first theatrical test since his 2022 slap of Rock earned him a 10-year Oscar ban. The “Bad Boys” film was in development at the time and was momentarily put on hold, but ultimately went forward with about a $100 million production budget.

Smith starred in the Apple release “Emancipation,” but that film – released in late 2022 – was shot before the slap and received only a modest theatrical release before streaming.

This time around, Smith largely avoided soul-searching interviews looking back on the Oscars and instead went on a whistle-stop publicity tour of red carpets from Mexico to Saudi Arabia, where he attended what was billed as the country’s first Hollywood premiere. The 55-year-old Smith, who for years was one of Hollywood’s most bankable stars, appeared on “The Tonight Show With Jimmy Fallon,” the YouTube series “Hot Ones” and on Friday, made a surprise appearance at a Los Angeles movie theater.

Given that “Bad Boys” trailed May disappointments like “Furiosa: A Mad Max Saga” and “The Fall Guy” ““ both of which struggled to pop with ticket buyers despite very good reviews ““ the “Ride or Die” opening counts as a critical weekend win for the movie business.

“The fact that a movie overperformed is the best possible news,” said Paul Dergarabedian, senior media analyst for Comscore. “It seems like all we’ve been doing over the past few weeks and almost since the beginning of the year, with a couple of exceptions, is try to figure out why seemingly well-marketed, well-reviewed movies have underperformed. This ignites the spark that the industry has been waiting for.”

“Ride or Die” still didn’t quite manage to match the opening of the previous “Bad Boys” film: 2020’s “Bad Boys for Life.” That movie, released in January 2020, debuted with $62.5 million. After the pandemic shut down theaters, it was the highest grossing North American release of that year, with $204 million domestically.

“Ride or Die” added $48.6 million internationally. Though reviews were mixed (64% on Rotten Tomatoes), audiences gave the film a high grade with an “A-“ CinemaScore. Black moviegoers accounted for 44% of ticket buyers, the largest demographic.

In the film, which comes 29 years after the original, Smith and Lawrence reprise their roles as Miami detectives. The plot revolves around uncovering a scheme to frame their late police captain (Joe Pantoliano). In one of the movie’s most notable scenes, Lawrence slaps Smith and calls him a “bad boy.”

Movie theaters will need a lot more than “Bad Boys: Ride or Die,” though, to right the ship. Ticket sales are down 26% from last year and more than 40% below pre-pandemic totals, according to Comscore. A big test comes next weekend with the release of Pixar’s “Inside Out 2.” After sending several Pixar releases straight to Disney+, the studio has vowed a lengthy, traditional theatrical rollout this time.

Last weekend’s top film “The Garfield Movie,” slid to second place. Also from Sony, the family animated comedy collected $10 million in ticket sales over its third weekend, bringing its domestic gross to $68.6 million.

The weekend’s other new wide release, “The Watchers,” failed to click with moviegoers. The horror film, directed by Ishana Night Shyamalan, daughter of M. Night Shyamalan, is about a stranded 28-year-old artist in Ireland. Following poor reviews, the Warner Bros. release grossed $7 million in 3,351 theaters.

That allowed “If,” the Ryan Reynolds imaginary friend fantasy, to grab third place in its fourth weekend of release, bringing the Paramount Pictures cumulative domestic total to $93.5 million. Rounding out the top five was “Kingdom of the Planet of the Apes,” which added $5.4 million in its fifth weekend of release. It has grossed $150 million domestically and $360 million worldwide.

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