Signage for Tim Hortons' Roll Up the Rim contest is seen inside a Tim Hortons restaurant in Toronto, Friday, March 6, 2020. Tim Hortons says there's no merit to a proposed class action lawsuit regarding emails it sent out in error to Roll Up the Rim participants. THE CANADIAN PRESS/Cole Burston
Tim Hortons says there’s no merit to a proposed class action lawsuit regarding emails it sent out in error to participants in its popular Roll Up to Win promotion.
LPC Avocat Inc. has launched a proposed class action suit, claiming about 500,000 customers received an email on April 17 saying they had won a boat through Roll up to Win.
The law firm says the boat is worth about $64,000.
The proposed lawsuit, which has yet to be certified, claims the defendants are owed the boat as well as damages.
Tim Hortons says the email was sent through “human error,” and once the company became aware of the mistake it quickly notified the affected customers and apologized.
It says it believes the lawsuit has no merit, and it will address this through the court.
This report by The Canadian Press was first published April 20, 2024.
Companies in this story: (TSX:QSR)
Note to readers: This is a corrected story. An earlier version referred to the competition by its former name, “Roll Up the Rim.” It is now “Roll Up to Win.”
