May 27th, 2024

Tim Hortons launches pizza nationally to ‘stretch the brand’ to afternoon, night

By The Canadian Press on April 16, 2024.

Tim Hortons new flatbread pizza products (clockwise from top left) Bacon Everything, Simply Cheese, Pepperoni, and Chicken Parmesan are photographed at the Tim Hortons test kitchen in Toronto on Thursday, April 4, 2024.THE CANADIAN PRESS/Chris Young

Tim Hortons is launching flatbread pizzas nationally in a bid to pick up more afternoon and evening customers.

The chain says cheese, pepperoni, “bacon everything” and chicken Parmesan flatbread pizzas will appear on its menu Wednesday.

The launch follows a two-year flatbread pizza pilot that spanned select Calgary, Greater Toronto and Winnipeg restaurants.

Tims executives say the broader launch is meant to help get diners in the door beyond breakfast.

Chief marketing officer Hope Bagozzi says the company believes opportunity lies in the later part of the day because its market share in the afternoon and evening is still small for a company of Tims’ size.

The move puts Tims in competition with major pizza chains and mom-and-pop pizza shops with loyal followings.

This report by The Canadian Press was first published April 16, 2024.

Companies in this story: (TSX:QSR)

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