Canadian company Premier Tech ends association with Israel-based cycling team

By Canadian Press on November 7, 2025.

RIVIÈRE-DU-LOUP — Canadian company Premier Tech is ending its association with an Israel-based cycling team that has been the target of several recent protests.

The company said in a statement Friday that it will end its co-title sponsorship of the team formerly known as Israel-Premier Tech effective immediately.

The development comes a month after the team announced a plan to rebrand after a tumultuous 2025 season.

Despite that, Premier Tech said continuing as a sponsor was “untenable.”

The team was excluded from a race in Italy in September after several stages of the Spanish Vuelta were disrupted by pro-Palestinian protests targeting its ties to Israel.

The team is co-owned by Israeli-Canadian billionaire Sylvan Adams, who previously announced plans to step back from his day-to-day involvement with the team.

This report by The Canadian Press was first published Nov. 7, 2025.

The Canadian Press

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