Report: 60% of Canadians say perception of women’s sport has improved over 3 years

By Canadian Press on June 18, 2025.

TORONTO — A new report says 60 per cent of Canadians believe perceptions of women’s sport have improved over the past three years.

The study also found that 80 per cent of men consider themselves fans of women’s sport.

However, the report found that over 30 per cent of fans still say investment is lacking across media, sponsorship, and policy.

Commissioned by Torque Strategies, in partnership with IMI, the report was presented at the espnW Conference at Toronto’s Evergreen Brick Works on Wednesday morning.

It also found that 41 per cent of Canadians see women’s sports as a national investment.

Since the Professional Women’s Hockey League was founded in 2023 there has been a 45 per cent increase in female hockey registrations in Canada, a historic record for the sport.

This report by The Canadian Press was first published June 18, 2025.

The Canadian Press

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