Taylor Swift performs during the opening show of the Toronto dates of The Eras Tour on Thursday, November 14, 2024. THE CANADIAN PRESS/Chris Young
VANCOUVER – Superstar Taylor Swift takes the stage tonight for the first of three shows in Vancouver.
Here is the latest on the event:
7:45 a.m.
It’s the beginning of the end of the Eras Tour for Taylor Swift tonight in Vancouver.
She’s in the city for the first of three shows this weekend that wrap up a world tour, bringing thousands of fans and millions of dollars in economic benefits.
Security will be tight around the venue, with barricades surrounding BC Place, and ticketless fans being told not to gather outside for traditional “Taylgate” parties.
The city has asked fans who aren’t attending to stay away from the area and advises that those who come to the downtown core to use transit, bike or walk.
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7:45 a.m.
Vancouver-area businesses are trying to cash in on Taylor Swift’s visit to the area, offering everything from tattoos to Swift-themed ice cream.
Jarrett Vaughan, an adjunct professor at the University of British Columbia’s Sauder school of business, says such promotional events offer a “spectacular opportunity” to reach both current and new customers.
He says entrepreneurs are often looking for unique opportunities to capitalize on business, and it’s not often a whole city comes together to celebrate something.
About 160,000 people are expected to attend the three sold-out shows at BC Place, and tourism organization Destination Vancouver has said Swift’s economic boom is estimated to bring about $157-million to the city.
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This report by The Canadian Press was first published Dec. 6, 2024.
