The NHL and Adidas have teamed up with Justin Bieber to create a new collection of jerseys, as shown in this handout image, for the NHL all-star weekend in February. THE CANADIAN PRESS/HO-NHL/Adidas-Tyrell Hampton
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The NHL and Adidas have teamed up with Justin Bieber to create a new collection of jerseys for the NHL all-star game in Toronto next month.
The hockey league says the jerseys were designed in collaboration with Drew House, the fashion label co-founded by the Canadian pop superstar who will also attend the all-star weekend hosted by the Toronto Maple Leafs.
The collection features four versions of the jersey — one for each all-star team — in blue, red, yellow and white colours, emblazoned with a large NHL crest on top of a star.
The NHL says it wanted a “fresh perspective” on the all-star jerseys, which are available for purchase online and at select retailers.
Bieber co-founded the Drew House label, which bears his middle name, in 2018.
The NHL all-star skills competition is set for Feb. 2 and the all-star game will be played Feb. 3 at Toronto’s Scotiabank Arena.
This report by The Canadian Press was first published Jan. 14, 2024.
