Sprinklers water the fairways at Lakeview Golf Course in Mississauga, Ont., on Wednesday, May 12, 2021.
Recreational golf continued to reach new heights of popularity across Canada in 2022.THE CANADIAN PRESS/Nathan Denette
Recreational golf continued to reach new heights of popularity in 2022.
Lightspeed Commerce, which does data management for golf courses, released its industry-wide annual report on Wednesday.
It showed ongoing growth of the game in North America, continuing a trend started in 2020 when golf was one of the few social activities where people could remain physically distant to avoid spreading COVID-19.
“To see everything being in the black was really encouraging, where the state of golf is right now, not only in Canada, but in North America,” said Lightspeed Golf general manager David Hope, who is based in Montreal.
“We saw rounds going up year-over-year, where I think the majority of governing bodies and associations were expecting rounds to be down but rounds were actually up.”
Lightspeed works with more than 800 golf courses in the U.S. and over 500 in Canada.
It found that there were 9.6 per cent more rounds of golf played in North America in 2022 versus the previous year. That includes a 7.5 per cent increase in Canada, with British Columbia (15.9%), Ontario (10.2%), and Quebec (8%) leading the upswing.
“I think when you look at some of the golfer retention numbers in terms of what they favour, the reason for coming back to golf, overall experience is leading there,” said Hope.
He added clubs have been improving other parts of their business beyond the course, with more attention paid to the retail and dining experiences.
Not every province saw growth, however.
Canada’s Maritime provinces saw a 7.4 per cent decrease in rounds played between 2021 and 2022. Hope said that drop may have been due to extreme weather in the region, as New York, Connecticut and other markets on the East Coast also saw a dip in play.
“Weather is one of those variables that we really can’t control,” said Hope. “Now obviously, (Hurricane Fiona) hit the Maritimes towards the latter part of the golf season, which actually impacted the data even more but what we’re referencing here is pre-hurricane data in the Maritimes.
“Even without the hurricane data, we still noticed that rounds were down roughly about seven per cent.”
Conversely, B.C.’s numbers may have sharply risen in 2022 because widespread wildfires in the Pacific Northwest the previous year could have kept golfers off the course.
Lightspeed’s report also found that July 25-31 was the busiest week of the year, followed closely by June 27-July 4.
Courses also saw the average golfer spend 4.2 per cent more overall, with notable increases in the pro shop (4.99%) and on food and beverages (10.3%). However, the average increase was still lower than the average consumer price index increase in both Canada and the United States, as worldwide economies grapple with inflation.
Although the number of recreational golf rounds played increased, most duffers still aren’t signing up for a club membership. Lightspeed found that 94 per cent of North American golfers preferred playing at public or semi-private courses and 76 per cent liked paying daily green fees, compared to 18 per cent using passes or subscriptions and 14 per cent having full-time memberships at courses.
PGA TOUR – The Farmers Insurance Open teed off on Wednesday at Torrey Pines in San Diego, Calif., with four Canadians in the field. Adam Svensson of Surrey, B.C., currently 11th on the FedEx Cup standings leads the Canuck contingent, followed by No. 51 Adam Hadwin of Abbotsford, B.C., No. 135 Taylor Pendrith of Richmond Hill, Ont., and No. 192 Michael Gligic of Burlington, Ont.
KORN FERRY TOUR – Ben Silverman of Thornhill, Ont., won for the second time on the Korn Ferry Tour on Wednesday. He beat Cody Blick of the United States in a playoff at The Bahamas Great Abaco Classic.
DP WORLD TOUR – Aaron Cockerill of Stony Mountain, Man., is in the field at the Hero Dubai Desert Classic. The only Canadian on the DP World Tour will be up against stiffer competition than usual with world No. 1 Rory McIlroy also in the competition.
This report by The Canadian Press was first published Jan. 25, 2023.
