June 15th, 2021

Sun rises on rebranded Ford dealership in Hat

By Charles Lefebvre on November 30, 2016.

Sun City Ford partners Pat Quinlan (left), Cliff Denham, Davin Denham and Brett Denham, pose for a photo in the recently rebranded showroom on Friday. --NEWS PHOTO CHARLES LEFEBVRE

Medicine Hat News

It may have a new name, but a local Ford dealership says Hatters can expect the same level of service and professionalism in their building.

This summer, Rodeo Ford was sold to a group of partners and rebranded as Sun City Ford. The new name has been around since Oct. 31, and the partners say the response has been positive.

“We’ve had a lot of customers coming in who have been excited about us being here,” said Pat Quinlan, general manager and one of the partners. “We’ve had a lot of customers who have enjoyed the name and the name change, and say it is exciting to see something new out of something old.”

Cliff Denham, one of the partners in the dealership, along with his sons Brett and Davin, own several dealerships around the province, including Lamb Ford in Camrose. He said he was looking to enter Medicine Hat, as they felt it was a good location.

“I knew Leo and Richard Lant (father and son who owned Rodeo Ford), in fact I’ve known Leo Lant for 30 years, because we both have been dealers for 30 years,” he said. “I approached Richard a couple of years ago, and asked if he’d be interested in selling. At that time, he wasn’t keen about selling.”

This summer, Richard agreed to sell the dealership. The transition to Sun City Ford took place in September.

Quinlan says Sun City Ford continues to maintain 42 people on staff who previously worked at Rodeo Ford, and added Davin, who works as general sales manager, and Buddy Bell as service manager.

“Those two key additions really strengthened the team in a couple of areas that we were lacking in taking opportunities,” said Quinlan.

Customer service and satisfaction remains the focus for the dealership for every employee.

“I’ve been a Ford dealer in Camrose for 35 years, and our total focus is look after the customer,” said Cliff.

“We believe if you look after the customer, business will expand and it will be great.”

Sun City Ford is located at 1788 Saamis Dr. N.W.

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