By Luke Fandrich on January 1, 2018.
Source: Editing Luke
Editing Luke in 2017
This was a year of significant growth, brand new (and often unexpected) opportunities, and some of the most diverse projects that my company and website, Editing Luke has ever produced. From travel and video shoots around North America to releasing a successful photo book to collaborating with some amazing partners (both locally and abroad), I’m especially proud of what was accomplished in 2017. Here are some of the moments that really stood out: January 12, 2017 – In a year where the traffic multiplied and broke most of my previous records on the Editing Luke website, it was fitting that it kicked off with this milestone. January 2017 – I was off on another incredible travel shoot / road trip through Nevada, California, and Arizona to add to the series I started in 2016. I shared a few initial highlights in the post: Snow Drifts, Sand Dunes, and the Open Road. February 8, 2017 – I was hired to shoot architectural photography for The Keg. February 16, 2017 – I had the pleasure of being 1 of 150 people from around Alberta invited to “Meet in the Middle” for this unique event that took place in Olds. March 5, 2017 – I photographed Rogers Hometown Hockey in Medicine Hat, Alberta. A post shared by Luke Fandrich (@editingluke) on Mar 5, 2017 at 5:09pm PSTMarch 9, 2017 – I photographed Tom Cochrane on his Mad Mad World Tour. March 14, 2017 – This photo series unexpectedly went viral locally when I was invited to shoot some of the final images of the century old Riverside School before it closed in June. April 26, 2017 – The initial proof for what would become my MHHS AS IT WAS photo book was completed and I finalized my decision to move forward with the project. I seemed to be generating some buzz, but I still had no idea if any copies would actually sell.A post shared by Luke Fandrich (@editingluke) on Apr 26, 2017 at 4:13pm PDTMay 3, 2017 – I signed a contract with McDonalds Canada to work as a brand influencer / content creator on several of their social media campaigns in 2017. May 31, 2017 – Editing Luke celebrated its 10 year anniversary! June 5, 2017 – After over a year of filming and months of editing, the rough cut of my schoolwide documentary finally debuted. Despite several small screenings and an overwhelmingly positive initial response, the documentary (unfortunately) has still not been approved for a public online release. I’m still hopeful. Here’s what the project is about. June 2017 – I began shooting a new series in Medicine Hat, Alberta titled “Then & Now”. I photographed comparisons between archival images and the same locations in 2017. The shots became viral hits on the Editing Luke facebook page. Here is a recap of Part 1. June 2017 – A lot of late nights / early mornings spawned a collection of summer sunrise images in Medicine Hat, Alberta. This impromptu series also exploded in popularity, receiving thousands of likes & shares on facebook and even a feature from Travel Alberta. Here is Part 1. July 1, 2017 – The video I shot of the Canada 150 fireworks went over pretty well. July 9, 2017 – I hiked to the top of Medicine Hat’s cliffs to capture the view. July 25, 2017 – I recapped the epic road trip / photo series I shot while driving the length of the Pacific Coast from Seattle to San Diego in 100 images. August 2017 – I spent two weeks filming in the Canadian Badlands for a really exciting Alberta travel project with Canadian icon Tom Jackson. From dinosaur digs to aerial photography, there were a ton of visual highlights over the course of the shoot.A post shared by Luke Fandrich (@editingluke) on Aug 15, 2017 at 10:59am PDTSeptember 17, 2017 – The Editing Luke edit suite underwent a major upgrade. September 30, 2017 – Partners were on-board, funding was approved, and production officially got underway on my 2nd Street documentary project. October 6, 2017 – After months of pre-orders, publishing, and organization, my photo book MHHS AS IT WAS was officially released over this weekend after selling over 1000 copies. More about the book and release here.October 2017 – I spent the majority of the month road tripping / travel shooting around Florida and up the Gulf Coast of the United States through Alabama, Mississippi, and Louisiana. Capturing thousands of images over the three week adventure, I shared a few early highlights here. October 31, 2017 – AFAR (a popular travel magazine) featured an image from my Roadside California series. November 29, 2017 – I was in Montana for another memorable travel shoot. December 17, 2017 – Bringing the project with my former high school full circle, I was hired to shoot the architectural photography of the brand new MHHS. December 2017 – For their December issue, my travel photography of Waikiki in Hawaii was featured on the cover and in a 7 page spread in Jetstar Magazine out of Australia. Full story and images of the publication here.
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