Ontario to boost advertising dollars to news publishers
By The Canadian Press on July 3, 2024.
TORONTO – Ontario plans to help the province’s beleaguered news industry with a change in advertising rules. The province has directed its four largest agencies to spend 25 per cent of its advertising dollars on Ontario publishers. The government of Ontario has made a similar commitment on its advertising dollars. The province says the Liquor Control Board of Ontario, the Ontario Cannabis Store, Metrolinx and the Ontario Lottery and Gaming Corp. collectively spend about $100 million per year on advertising. The government says it will support publishers and their workers who cover local news across the province. The directive will be reviewed on a quarterly basis after they have a policy in place by early September. This report by The Canadian Press was first published July 3, 2024. 8-7
