June 19th, 2018

Business Beat: The evolution of communication

By Medicine Hat News on April 19, 2017.

We first starting communicating via letter mail (550 B.C), followed by the telegraph (1792), then the telephone in 1890, followed by radio in 1891. Then came the 20th century with super computers in the 1940s, the birth of the early version of the internet in the 1960s, with the World Wide Web going live to the world in 1990. Since the mid 1990s, the internet has had a revolutionary impact on culture, commerce, technology and the rise of near-instant communication.

Enter the era of online social media — the new age of communication. When social media first took hold, it was more about creating a profile, making friends online, sharing photos and posting stories (blogs) — this was in the late 1990s and early 2000s. However in 2006 Facebook and Twitter became available to users throughout the world and a new global online network of communication emerged.

If you look at Wikipedia today, there are more than 200 social networking websites, and up until more recently it’s been more optional for businesses to engage in these platforms. However social media is now transforming every aspect of business and it’s becoming a necessity to have a social media presence. With that necessity, is the pervasive challenge of navigating this new era of platforms and plethora of networks. So how does a business know exactly what to use and how it works for business?

To answer these questions, the Medicine Hat & District Chamber of Commerce in partnership with Medicine Hat College and Community Futures Entre-Corp are presenting the long-awaited Social Media for Business conference featuring renowned Digital Marketing Strategist, Ernest Barbaric and special guest Crystal Decnodder.

Social media marketing can seem overwhelming, be time consuming, and prove an impractical solution if business owners aren’t taught the key social media marketing principles they’ll learn in this entertaining and educational one day conference. Ernest and Crystal are teaming up to help businesses navigate this not-so-new realm of social media in order to engage customers, increase brand recognition and ultimately, increase sustainability.

Attendees will learn how to build a practical social media presence; learn how to leverage social media to grow their business; develop a social media marketing strategy and implement specific tools and techniques to improve their online marketing.

If you want to learn about current trends in social media marketing and how to prepare for them; if you want to obtain examples of the Business to Business and Business to Consumer space and get insights into their success rates, as well as find out about social media practices to avoid and the impact they can have on your business — then this session is for you. You’ll also gain some essential tools and techniques so that you can understand what’s available for social media management and learn some best practices, as well as discover how Facebook and twitter advertising tools work. Of course you’ll also gain knowledge into the most critical component — managing your own social media. From there we’ll take a deeper dive into your strategy and help you to understand how to set social media goals, select the right channels for your business and how to measure your success. We’ll wrap up the day with a panel session where you can gain further insights and “Ask the Experts” about your burning questions in this new evolution of communication.

Visit us online http://www.business.medicinehatchamber.com/events/details/social-media-workshop-featuring-ernest-barbaric-12088 for more information and to register for the session.

The Chamber of Commerce also has a list of business members that can help with your social media objectives. For more information visit our business directory online. You can also access organizations like the BusinessLink that have resources available online, such as the BizStart 3 Part Video Series: Social Media Step-By-Step.

Lisa Kowalchuk is the executive director of the Medicine Hat & District Chamber of Commerce. For more information on this column or the Chamber, contact 403-527-5214.

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